Strategies and Inspiration for Auto Care Success
Ratchet+Wrench is your go-to avenue for marketing and growing your wholesale business. With several programs tailored to combat the use of aftermarket parts and highlight you as a leading OEM parts supplier, advertising with Ratchet+Wrench is a sure-fire way to maintain your existing customers, land new customers, and sell more parts.
Why Advertise Your Wholesale Parts Business in Ratchet+Wrench?
- Targeted: Reach every repair shop owner and manager in your market- your target customers in charge of purchasing parts for their repair shops
- Customer Growth: Maintain your existing customers and establish new wholesale accounts
- Revenue Growth: Increase your parts sales
- Easy: We offer turnkey print and digital programs. We design your ad creative and submit co-op pre-approvals and claims (if applicable) for you
- Affordable: We offer several low-cost programs with options starting as low as $65/month
- Effective: Increase your parts sales by reaching all potential buyers in your market
This multi-make print ad promotes the use of OEM parts exclusively, regardless of manufacturer – this two-page spread is our largest ad and starts at only $65/month (MSRP $220/month).
All print and digital programs include a free listing in our OEM Dealer Directory.
Circulation
TOTAL CIRCULATION
TOTAL CIRCULATION WITH PASS-ALONG
(Average subscriber passes along to 2 or more readers*)
* 2025 Ratchet+Wrench Readership Study
** Publisher’s Circulation Data
MIDWEST
IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, SD, WI
NORTHEAST
CT, DE, MA, MD, ME, NH, NJ, NY, PA, RI, VA, VT, WV
SOUTH
AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX
WEST
AK, AZ, CA, CO, HI, ID, MT, NV, NM, OR, UT, WA, WY
Some of Our Clients
Testimonials
Customer Testimonial: We've put our trust in Ratchet+Wrench for 15+ years to market our wholesale parts business to all the repair shops in our area. We know our ads are being seen. They have helped us grow to be one of the biggest Mopar Parts dealers in the country.
Customer Testimonial: FenderBender is the most cost effective way to keep my mechanical parts business in front of my customers. The staff is friendly, easy to work with, and they handle all of my co-op paperwork for me.
Customer Testimonial: We have advertised with Ratchet+Wrench as a key segment of our plan to expand our wholesale market. In that time the market has grown by over 20% for us and continues to grow, thanks to the advertising that reaches customers in targeted areas with thoughtful ads that generate results.
Reader Testimonial: From the print magazine to the online articles and daily emails, Ratchet+Wrench keeps me informed about what is happening across our industry. I love the sneak peeks into other shops and their bays. It keeps me grounded and reminds me that, even though every shop is different, so many of us share similar stories, struggles, wins, and lessons.
Reader Testimonial: I became a Ratchet+Wrench reader when it first launched because I immediately saw the gap it was filling. Our industry had plenty of resources for technicians, but shop owners needed conversations about leading people, building businesses, and creating what comes next. Ratchet+Wrench continues to be a trend setter and is inspiring the future today!
Reader Testimonial: Ratchet+Wrench is a valuable source for up to date and pertinent information. Each time you read an issue, there is something relevant that can improve your business immediately. Keep up the good work and thank you for helping our industry the way that you do.
Industry Stats and Facts
Targeted to Your Customers
98%
of the repair industry (including your customers) reads Ratchet+Wrench.*
Overall Reader Experience
96%
of mechanical repairers say Ratchet+Wrench has influenced their shop.*
Guaranteed Visibility
92%
of repairers read at least half or more of a typical Ratchet+Wrench issue.*
Engaged Readers
83%
of readers pass along Ratchet+Wrench to at least one additional person.*
Ads Influence Decisions
80%
of readers utilize trade publications to stay informed on the industry.*
Print-Reliant Industry
46%
of readers prefer to read industry information in print publications.*
Long-Term Effect
69%
of readers save Ratchet+Wrench for futre reference or use.*
Readers Take Action from Ads
93%
of readers have taken action from seeing an advertisement in Ratchet+Wrench.*
Targeted to Decision Makers
71%
of Ratchet+Wrench readers generate $500,000+ yearly sales volume.*
Gain Industry Knowledge
97%
of readers say ads help keep them informed about new products and services.*
* 2025 Ratchet+Wrench Readership Study
Meet Our Staff
Andrew Johnson
Vice President and Publisher
612-280-9699
Melody Todd
Senior Account Executive (South Region)
651-846-9468